Brochure printing
in Las Vegas

Most brochure problems are folding problems. Fold a heavy coated stock without scoring it first and the coating cracks along the crease — a white line straight through your artwork that nobody notices until the box is open. We score first as a matter of course on anything with real ink coverage.

The other thing that goes wrong is panel widths. On a tri-fold the inside panel has to be slightly narrower than the other two so it can tuck in. If your file has three equal panels, the fold will bow. We check for it before the job runs.

Picking a fold

Tri-fold (letter fold) is the rack standard. Six panels, fits a standard brochure holder and a #10 envelope. Use it when the content divides naturally into short sections.

Z-fold opens like a concertina, so every panel is visible in sequence without tucking. Better when the content is a story or a process in order.

Half-fold gives you four big panels. The right call for photo-led work where you want one large image rather than six narrow ones.

Gate fold opens from both sides onto a wide center panel. It is the most dramatic and the most expensive to fold — worth it for a hero image, wasted on a price list.

Short runs, on purpose

Most brochure runs we print are 50 to 1,000, and larger runs up to about 5,000 are quoted on request. That is deliberate: most businesses who order 10,000 brochures throw a good number of them away when a price, a phone number or a staff photo changes. Printing what you will actually use in the next few months costs more per piece and less in total.

Standard turnaround is two to four business days, because folding is a second pass through a second machine. Simple folds on a tight deadline can sometimes run faster — ask before you assume it, rather than after.

Not every stock folds well at every size. Heavy cover stock in a tight tri-fold is asking for a cracked spine, and very light stock in a big gate fold will not hold its shape. Tell us the combination you have in mind and we will flag it before it becomes a reprint.

Rack cards

Rack cards are the flat cousin: usually 4×9, printed on 14pt or 16pt so they stand up in a holder without curling. They fit hotel and attraction racks around town, and they are cheaper than a brochure when you only really have one thing to say.

Setting the file up

• Build it as a flat spread with fold marks, not as separate panels
• Ask us for panel widths before you design if it is a tri-fold or gate
• Keep type 1/4" away from every fold as well as every trim edge
• Bleed any background that crosses a fold all the way through
• Tell us which panel is the front — it is not always obvious from the file